Saturday, March 19, 2005

Branding the movies

As the M.I.T. Brand Culture Convergence blog illustrates, product placement in the movies isn't a new thing.

The effects of such cinematic product placements--even inadvertant/indirect ones--can be staggering. Just look at what Sideways has done to the wine industry! [Branded Entertainment News Blog found via M.I.T. Brand Culture Convergence.]

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